Product Brochure Design

Below are samples of work I was commissioned to do for a company in Germany called inovoo. They are always looking for a different approach to marketing and after seeing some of my artwork, they asked me to visualise their complex IT solutions by making cartoon strips featuring a character I designed for them, called NOVO Max. I was required to make two versions of each story, replacing any written English with German. They were printed in Product Brochures.

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Sick Dog Story My first commission from inovoo was a story involving Scruff the dog, who eats rat poison at a pub on a Sunday afternoon.	Inovoo Xmas Cartoon The second cartoon I was asked to make was a Christmas story advertising their product.	Image Collection A closer look at most of the images from both brochures.
Moustache Design A collection of sketches detailing different moustache designs, created so that the client could pick their favourite.	NOVO Max Colour Test I worked closely with the client to create a character design they were happy with.

inovoo

NOVO Mobile Brochure

The high-resolution image on the right was printed onto a roll-up banner for use at a sales conference in Las Vegas. It was used as part of a competition in which people Tweeted photos of themselves with the character to win a prize.

MICHAEL HODKINSON

PORTFOLIO

Product Brochure Design

Sick Dog Story

My first commission from inovoo was a story involving Scruff the dog, who eats rat poison at a pub on a Sunday afternoon.

Inovoo Xmas Cartoon

The second cartoon I was asked to make was a Christmas story advertising their product.

Image Collection

A closer look at most of the images from both brochures.

Moustache Design

A collection of sketches detailing different moustache designs, created so that the client could pick their favourite.

NOVO Max Colour Test

I worked closely with the client to create a character design they were happy with.